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New digital technologies are giving customers more ways to interact with brands. In addition to the usual websites, contact forms, and social media pages, businesses now have access to virtual assistants such as Alexa and Google Home. These voice-activated services give customers new ways to ask questions, make inquiries, and interact with brand representatives. And while this may seem overwhelming for businesses attempting to keep up with the latest marketing trends, these innovations also boost engagement and create exciting opportunities for brand engagement.
1. Use Chatbots To Talk To Your Customers.
As soon as customers type in a query or question in a social media feed, most prefer to get an instant response not wait until someone is available to respond. Customers are increasingly likely to abandon their social media feeds if they don’t get a quick response. While jumpy businesses may opt to respond quickly to every query, this is not sustainable. Instead, businesses can use artificial intelligence to automate responses with chatbots. Chatbots can also learn from interactions, so businesses can consistently adjust their responses to provide the best customer experience. Chatbots are particularly useful for businesses seeking to increase engagement with customers who have specific questions about a product or service that a live representative may be unable to answer.
2. Make Use Of Digital Platforms For Advertisements.
Traditional out-of-home advertising (OOH) has declined for years as customers turn to digital platforms for entertainment and information. But just as digital has eaten away at traditional OOH, digital billboards are now eating away at traditional digital marketing. These large digital advertising screens take advantage of increased internet speeds and innovative new software to allow businesses to engage with customers in new ways. And since many of these screens are in highly visible public locations, digital out of home ads are often more effective than standard digital marketing channels.
3. Connect With Customers On Social Media.
Social media platforms such as Facebook, Instagram, Twitter, and Pinterest are prime opportunities to engage with customers and build brand loyalty. These platforms allow businesses to interact with and respond to customers, offer special deals and coupons and advertise new products or services. And while it may seem daunting to stay on top of multiple social media accounts, many tools are designed to make social media management easier. Many social media management tools allow businesses to schedule posts, track engagement, and respond to comments to keep up with multiple accounts simultaneously. Additionally, these tools allow businesses to monitor which posts get the most interactions and allow businesses to respond quickly to issues that are affecting their followers. For example, if there is a natural disaster in the area, businesses can respond to customers quickly and efficiently to inform them about changes that might affect them.
4. Respond To Customer Reviews.
As customers become more comfortable reviewing businesses online, brands need to respond to these reviews. Most customers will expect a response as a part of the review process, and ignoring reviews can create an image of indifference or unimportance. Responding to these reviews allows businesses to engage with customers and improve their brand reputation. There are many ways to respond to reviews, including posting a public response, responding directly to the reviewer, or replying privately through email. Ideally, businesses should respond to all reviews, regardless of how they were written.
5. Make Use Of Co-Browsing In A Bid To Improve CX.
As the eCommerce industry grows, customers will continue to expect a seamless experience from start to finish. After discovering a product that catches their eye, many customers prefer to purchase the item directly from their computer. If a customer has a question about the product or finds an issue with the purchase, it can be difficult for businesses to respond quickly. During checkout, add a field for customers to type questions or concerns. This allows customers to finish their purchases quickly and also allows you to address their issues before they leave the website.
Conclusion to Boost Engagement
The best way to engage customers is to meet their needs and expectations. This will help you win their hearts and build trust. Businesses can boost customer engagement by using the above digital technologies to automate and streamline processes and respond to customers quickly and efficiently. Businesses can build stronger customer relationships and provide the best possible experience through these strategies.
