iPhone 10

A Brief History of Apple’s iPhone 10 Release

Apple has always been at the forefront of innovation in the smartphone market. With each new release of Apple iPhone 10, they push the boundaries of technology and design, setting new standards for the industry. The iPhone 10, also known as the iPhone X, marked a significant milestone in Apple’s history, celebrating the 10th anniversary of the iPhone. This article explores the journey of this iPhone, from its groundbreaking announcement to its lasting impact on the smartphone world.

The Predecessors

Before the iPhone 10, Apple had already revolutionized the smartphone market with models like the iPhone 7 and iPhone 8. Each iteration brought enhancements in performance, camera quality, and user experience. The iPhone 7 introduced water resistance and a dual-camera system, while the iPhone 8 brought wireless charging and an improved processor. These advancements set the stage for the iPhone 10, which promised to be the most significant leap forward yet.

The Big Announcement

The iPhone 10 was unveiled on September 12, 2017, at the Steve Jobs Theater in Cupertino, California. This event was not just another product launch; it was a celebration of a decade of innovation. The announcement highlighted the iPhone 10’s groundbreaking features and design, setting high expectations for consumers and tech enthusiasts alike.

Design and Display Innovations

One of the most striking aspects of the iPhone 10 was its design. The edge-to-edge display eliminated the familiar Home button, creating a sleek, modern look. This change also allowed for a larger screen in a compact form factor. The iPhone 10 was the first iPhone to feature OLED technology, offering vibrant colors and deep blacks. This display innovation was a game-changer, enhancing the visual experience for users.

Face ID: A New Era of Security

The removal of the Home button led to the introduction of Face ID, a facial recognition system that replaced Touch ID. Face ID used advanced sensors and the TrueDepth camera system to securely unlock the device and authenticate payments. Despite initial skepticism about its reliability, Face ID proved to be fast and secure, setting a new standard for biometric authentication.

The A11 Bionic Chip

Under the hood, the iPhone 10 was powered by the A11 Bionic chip, a six-core processor that delivered exceptional performance. This chip featured a neural engine designed for machine learning, enabling features like Face ID and augmented reality applications. The A11 Bionic chip provided a significant boost in speed and efficiency, making the iPhone 10 one of the most powerful smartphones of its time.

Dual Camera System

Apple continued to improve its camera technology with the iPhone 10. The dual-camera system featured a 12MP wide-angle lens and a 12MP telephoto lens, allowing for impressive optical zoom and portrait mode capabilities. Portrait mode received enhancements with Portrait Lighting, enabling users to apply studio-quality lighting effects to their photos. These camera improvements made the iPhone 10 a favorite among photography enthusiasts.

Software: iOS 11 and Beyond

The iPhone 10 launched with iOS 11, which introduced features like a redesigned Control Center, improved multitasking, and augmented reality capabilities. iOS 11 was optimized to take full advantage of the iPhone 10’s hardware, offering a seamless and responsive user experience. Subsequent iOS updates continued to enhance the functionality and performance of the iPhone 10, ensuring it remained relevant for years to come.

Market Reception and Sales

The iPhone 10 received a positive reception from both consumers and critics. Initial sales were strong, with high demand leading to long waiting times for some customers. The iPhone 10’s performance was particularly impressive in key markets like Australia, where it quickly became a popular choice among tech-savvy consumers. Its success helped Apple maintain its position as a leader in the global smartphone market.

Challenges and Criticisms

Despite its many strengths, the iPhone 10 was not without its challenges. Some users reported issues with Face ID in certain lighting conditions, and the high price tag deterred some potential buyers. Tech reviewers also noted that the learning curve for gestures replacing the Home button could be steep for some users. Apple addressed many of these issues through software updates and continued to refine the user experience.

Legacy and Influence

The iPhone 10 had a lasting impact on the smartphone industry. Its design and features influenced subsequent iPhone models, many of which adopted the edge-to-edge display and Face ID technology. The iPhone 10 set a new standard for what a premium smartphone could be, and its innovations continue to be felt in the latest Apple devices.

The iPhone 10 in Australia

In Australia, the iPhone 10 was met with great enthusiasm. Apple tailored its marketing strategies to the Australian market, offering unique promotions and financing options to make the iPhone 10 more accessible. The device was available through major carriers and retail stores, ensuring widespread availability. Australian consumers appreciated the iPhone 10’s cutting-edge features and design, contributing to its strong sales performance in the region.

Buying an iPhone 10 Today

Even several years after its release, the iPhone 10 remains a viable option for many users. It offers a balance of performance, design, and features that can still compete with newer models. In 2024, the iPhone 10 can be found at lower prices, making it an attractive choice for budget-conscious buyers. Major retailers and online platforms like Wise Market Australia continue to offer the iPhone 10, often at discounted rates.

Comparisons with Competitors

At its launch, the iPhone 10 faced stiff competition from other flagship smartphones like the Samsung Galaxy S8 and Google Pixel 2. However, the iPhone 10 stood out with its unique design and innovative features. Even today, it compares favorably with mid-range smartphones, offering a high-quality build and a range of capabilities that remain relevant. The iPhone 10’s Face ID and OLED display are features that many competitors have adopted, demonstrating its influence on the industry.


The iPhone 10 was a pivotal release for Apple, marking the 10th anniversary of the iPhone with significant innovations in design, security, and performance. Its impact on the smartphone industry is undeniable, influencing the design and features of future models. Whether you’re an Apple enthusiast or a casual user, the iPhone 10’s legacy is a testament to Apple’s commitment to pushing the boundaries of technology.


1. When was the iPhone 10 released?

The iPhone 10 was released on November 3, 2017, following its announcement on September 12, 2017.

2. What are the main features of the iPhone 10?

Key features of the iPhone 10 include an edge-to-edge OLED display, Face ID facial recognition, the A11 Bionic chip, and a dual-camera system with Portrait Mode.

3. Is the iPhone 10 still worth buying in 2024?

Yes, the iPhone 10 remains a solid choice in 2024, offering a balance of performance and features at a lower price point compared to newer models.

4. How does the iPhone 10 compare to the latest iPhone models?

While the latest iPhone models offer improvements in speed, camera technology, and battery life, the iPhone 10 still holds up well with its high-quality build and innovative features.

5. Where can I buy an iPhone 10 in Australia?

You can buy an iPhone 10 in Australia through major retailers, online marketplaces like Wise Market Australia, and directly from Apple’s refurbished store.

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