Charlotte-based The privately held Belk Beauty, Inc. department store company has been around since 1888. And with that initial store came a commitment to treating customers with respect. Selling excellent goods at fair prices, and giving back to the communities where its stores are located. Belk has expanded to more than 300 stores in 16 Southeastern states.Iin addition to its online presence at belk.com and its mobile app. Since its founding more than 130 years ago. Belk has made it its mission to support local communities and meet the needs of its customers.
BELK IS GREENER ON HOLIDAY
Stores now use open-sell displays to highlight natural cosmetics for sale. Southern. South Park Mall in Charlotte, North Carolina (only seven miles from the company’s headquarters). Hanes Mall in Winston-Salem, North Carolina, and The Forum in Norcross, Georgia all carry Fresh products. Featured are the businesses Rituals, Ayres Beauty, the beauty event hosted by Henna Organics by Belk, Grown Alchemist, When, and The Cottage Greenhouse.
TRULY, BELK BEAUTY IS WELL-KNOWN TO ALL
Natural elements in cosmetics and meals have grown in popularity, and this is not a secret. Honestly, we hardly even made the attempt. Christine Woodward, vice president and division merchandising manager for cosmetics at Belk, adds. “We had brands that did give these goods, but they were inside each brand.” We organized a strategy to advertise to possible purchasers and sell to existing customers at Belk on Black Friday.
A BEAUTY BASH AT BELK:
In addition to Nordstrom and Macy’s, Belk Black Friday Deals is also a green beauty retailer. Department stores are expanding into this booming market by enhancing their cosmetics sections to appeal to millennials. Half of Belk’s storefronts are devoted to its cosmetics department’s Young & Modern division. And the retailer is increasingly turning to open-sell deals to bring in new brands without the monetary commitment of conventional counters.
Our clientele includes a person who enjoys shopping at department stores.
Once a week, she makes an appointment to see her Estée Lauder beauty consultant. “ However, Woodward does point out that “there’s also a consumer who’s on her phone and picks up a goods in five minutes,” even though we have no intention of leaving our current work. We’re keeping track of how shoppers’ preferences shift over time so that we can make any required changes.
WELLNESS BY BELK:
Belk has engaged over 300 beauty consultants throughout its 16-state network in recent months to offer more knowledge to the beauty area and bring back the personal experiences consumers loved before the COVID-19 epidemic. Full- and part-time sales, beauty, and operational roles, with a concentration on cosmetic beauty consultants and counter managers, were hired.
“We’re very happy to increase our beauty department and provide consumers more of what’s most important to them,” said Belk’s VP Division Merchandise Manager, Beauty, Karen Patton. We want to assist our clients reach their beauty objectives because we know they feel better when they look good.
At the Belk Beauty Bash, customers may save 20% on beauty items (some exceptions apply) and get a free “Wake Up and Make Up” bag with any purchase of $75 or more (while supplies last).
HOLIDAY SHOPPING:
Belk is recommitting to the beauty section just in time for the Christmas shopping season by hosting Beauty Bash events where shoppers can interact directly with product experts. Beginning on Thursday, September 15th and continuing through Sunday, September 18th, consumers may stop by one of 105 participating stores to learn more about their favorite brands and check out some new ones, as well as ask questions and try out some samples.
