Google ad running can be overwhelming if you are not sure how to configure things. Many people think they just need to pay some money on Google and watch leads come in. But if you want to get the best results if you are promoting your SEO service, local SEO knowledge or even website design services, you need to start with a solid account structure.
Let’s divide it into simple and practical steps that will help you organize your campaigns for better performance and easier management.
Start with the Big Picture: Your Goals
Even before you log in to your Google Ads account, set aside a moment to find out what you are trying to do. Do you expect more leads for your local SEO service? Are you trying to sell your website design services? Maybe you’re focused on getting new clients for your Facebook Ads management.
Write these goals down and it’ll make it easier to decide how to set up your account and how to measure your success later on.
Campaigns: Keep It Simple and Focused
In Google Ads, campaigns are like the main folders in your account. Each campaign should represent one big area of your business. For example, if you offer:
- SEO services
- Local SEO services
- Facebook Ads management
- Website design services
You want to create separate campaigns for each of them. This way you can set different budgets for each service and track your performance separately. If you are finding that the local SEO brings the best leads, you can decide to increase the budget there.
Ad Groups: Keep Your Keywords Tidy
Within each campaign, you will have ad groups. Think of ads as smaller categories that organize your ads and words around a specific theme.
For example, in your SEO service campaign, you may have ad groups such as:
- “Affordable SEO services”
- “SEO services for small businesses”
- “SEO for e-commerce”
If you’re working on your local SEO campaign, your ad groups might include:
- “Local SEO for restaurants”
- “Local SEO for lawyers”
This configuration ensures that your ads are super relevant to the keywords that people are really looking for. Google loves it and often rewards you with a better quality score that can save money in the long run.
Keywords: Match Types and Intent
Choosing the right keywords (and how they match to what people are typing into Google) is key. You’ll want a mix of match types:
- Broad match: To get a wide range of searches, though this can sometimes bring in irrelevant clicks.
- Phrase match: For more control over the exact phrases people are using.
- Exact match: For those really high-intent keywords you know will convert well.
Negative keywords are also crucial. Let’s say you don’t want to show up for “free SEO services” because you’re not offering free work. Adding “free” as a negative keyword will keep your ads from showing up in those searches.
Write Ads That Speak to People
Ad copy is what convinces someone to click. Keep direct and highlight which makes it different. For example, if you are promoting website design services, you can use a headline like:
“Accessible and favorable websites for mobile devices for small businesses.”
If you are a SEO service provider, you can try:
“Rank Higher in Google. Get a Free Site Audit Today!”
Always include a clear call to action, such as “Call Now”, “Get a Free Quotation” or “Reserve your appointment”. And don’t be afraid to test different versions of your ads. Sometimes just adjusting a line can increase your clicks!
Take Advantage of Ad Extensions
Google Ads gives you extra tools called ad extensions to make your ads even more helpful. These don’t cost extra, but they make your ad bigger and more noticeable.
Here are a few you should definitely try:
- SiteLinks: Link to different pages on your site (such as the “About” page or your page “contact us).
- Explosions: Short phrases such as “Free Consultation” or “No Long Term Contracts”.
- Call Extensions: Add your phone number so people can connect directly to you.
These extensions can really improve your click-through rate and make your ad stand out from the competition.
Location Targeting: Stay Local
If you are offering local SEO services – or any service focused on a specific area – you are sure you are segmenting the right places. It makes no sense to announce its local SEO service from Austin to people in New York.
Use location segmentation to show your ads only to people in your service area. You can even configure the segmented radius if you want to be hyper-local-like a ray of five kilometers around your office.
Audience Targeting: Go Beyond Keywords
The words -chave are great, but public segmentation can give you an extra advantage. If you are promoting Facebook ad management, you can segment entrepreneurs or marketing managers. For website design services, you can segment small entrepreneurs or startup founders.
You can also create remarketing lists to segment people who have already visited your site. Maybe they clicked on the “SEO Local” page, but do not fill the form. Showing them another ad later can help bring them back.
Budget and Bidding: Be Smart with Your Spend
Don’t just set one budget for your entire account set separate budgets for each campaign. If local SEO is getting the most conversions, you might want to give it a bigger piece of the pie.
When it comes to bidding, start with manual CPC if you’re just learning the ropes. That way, you can control exactly how much you’re paying for each click. Once you’ve got some data, try automated strategies like Target CPA to get more conversions without constant tweaking.
Track What’s Working (and What’s Not)
Conversion tracking is your best friend. If you’re not tracking which ads bring in leads, you’re basically guessing.
Set up conversion tracking in Google Ads or link it to Google Analytics. Track phone calls, form submissions, or even newsletter sign-ups. If you’re also running Facebook Ads, make sure you have the Facebook Pixel on your site to track leads from there too. For better results, businesses using google ads services often see improved tracking and ROI.
Keep Testing and Tweaking
Digital marketing is never “set it and forget it.” Check in on your campaigns every week. Look for:
- Search terms you don’t want (add them as negative keywords)
- Ads that aren’t getting clicks
- Ad groups that aren’t converting
If you’re promoting your website design services and one ad group is getting tons of clicks but no calls, maybe the landing page isn’t convincing enough. Or if your local SEO campaign isn’t working well in one area, try changing your messaging to speak directly to that local audience.
Your Website Matters Too
It’s easy to forget that Google Ads is only half the equation. If someone clicks on your ad and lands on a messy or slow website, you’re wasting money.
Make sure your landing page matches the ad they clicked. If the ad is for local SEO services, the landing page should be all about local SEO not your homepage that talks about everything you do.
Keep your design clean, use clear headlines, and make sure it’s mobile-friendly. A fast, helpful website can make all the difference in turning clicks into actual customers.
Wrap-Up: Put It All Together
So what is the secret sauce? It is about creating a clear structure: campaigns for each main service, ad groups to keep things tight and focused and ads that talk directly to what people are looking for.
Combine this with intelligent audience segmentation, location settings and a site created to convert, and you will be on the way for better performance.
Whether you are a SEO service provider, a local seo australia or are helping customers with Facebook website design and ads, this approach can save time, money and headaches. Good luck – and happy publicity.
