Other industries quickly jumped on social media to connect with customers and build strong brand followings. But healthcare organizations have been hesitating. They worry about HIPAA and maintaining a professional image, so they have yet to embrace healthcare digital marketing on social media.
However, healthcare Social Media Marketing has made progress in recent years. It’s starting to change the way we interact with and find health information online. Marketing teams in the healthcare field have realized the significant impact social media can have on discussions about preventive care and public health initiatives.
Why social media is important for healthcare marketing
Healthcare organizations use social media to connect with people and help them during health emergencies. They also use it to make patients feel more comfortable seeking Medical care. Here are a few reasons why healthcare social media marketing is essential:
Create A Sense Of Community
Nowadays, communities aren’t only about physical places. Healthcare organizations can gain trust and be part of an online community by engaging with patients through a strong healthcare social media marketing plan.
Reaching out to a new audience
In the past, hospitals and clinics would mainly get patients through recommendations or by being the nearest option. But now, with Healthcare Digital Marketing and social media, they can connect with new people and create a nationwide reputation.
Building Online Trust Is Important
On the internet, if you don’t answer a question, someone else will. So it’s not a good idea to rely on Dr. Google for medical advice. On the other hand, healthcare social media platforms are great for answering common health questions, giving professional advice, and correcting false information.
7 Tips For Social Media Marketing For Healthcare Practices
It can be challenging for healthcare organizations to use social media for promotion because of privacy rules and ethical considerations. But that doesn’t mean you can’t use social media to benefit your organization and the public.
Pay Attention To The Patient Experience
Let’s focus on the patient experience. By sharing behind-the-scenes stories, we can connect with our followers meaningfully. It’s also a chance to promote our organization’s expertise and services through healthcare social media marketing. For example, New York-Presbyterian Hospital posted on Facebook about a patient who received incredible neonatal care and triumphed against all odds.
Before sharing a patient’s experience, make sure to get their permission. Respecting their privacy and amplifying their social media posts only with their consent is essential.
Provide Accurate Information
Health misinformation is a big problem. According to a study in 2021, as many as 87% of people who use social media are influenced by false health information they come across. Therefore, reliable medical organizations must address this issue to reduce the harm caused by misinformation. However, make sure you provide them with authentic information.
Besides stopping false information, healthcare social media ads can educate people well. You can build trust on social media by staying updated on research and explaining its importance to current practices.
Talk about the importance of preventing health issues
When healthcare organizations use social media, they can make a big difference by raising awareness. It’s not just about getting attention, though. It’s also a great way to inform people about services that can help them stay healthy. For example, the World Health Organization is working to stop cervical cancer by encouraging 70% of women worldwide to get screened.
Preventative care campaigns are a chance to team up with another healthcare organization. By working together on social media, you can reach more people and a wider audience.
Becoming a Trusted Source
As you invest in healthcare social media marketing, focus on becoming a trusted source of healthcare information and an authoritative personality in the industry. Highlight the talent within your organization to achieve this goal.
The Mayo Clinic has established itself as a leader in social media by leveraging its exceptional doctors and cutting-edge researchers. The clinic reaches millions of followers by featuring these trusted professionals on social media and builds a strong brand.
Creating a Community of Support
Social media platforms serve as online communities, making them valuable tools for creating support networks for patients and their families. Even if your Healthcare Organization can’t facilitate patient communities, you can connect people to resources and foster a sense of community.
Destigmatizing Sensitive Topics
Addressing sensitive healthcare topics on social media can be challenging, but it allows your trusted professionals to destigmatize essential issues. This approach establishes trust and encourages followers to become more engaged. Doctors without Borders excels in this area, providing fact-based health advice and tackling stigmatized topics on social media.
Investing in healthcare social media marketing means becoming a trusted source by highlighting your organization’s talent. Create a supportive community, destigmatize sensitive topics, and learn from the success of organizations like the Mayo Clinic and Doctors without Borders.